Jakarta — PT Kharisma Pemasaran Bersama Nusantara (PT KPBN) officially held the Inaugural Tender of the Commodity Auction Market (PLK) for Coffee at the Nusantara Market of PT KPBN, Jl. Cut Meutia No. 11, Menteng, Jakarta, on Tuesday (10/14).
This event was attended by the Board of Management of PT KPBN along with all Heads of Departments, marking the company's initial step in expanding the commodity trading ecosystem through a transparent and competitive market mechanism.
The event opened with a speech from Muhammad Zulham Rambe, SEVP of Operations at PT KPBN, who expressed his hope that this inaugural tender would be an important momentum for the development of KPBN's business in the coffee commodity sector.
"Hopefully, the opening of this inaugural coffee tender will be a good start for KPBN to expand the market, strengthen the commodity trade network, and generate more optimal revenue for the company," Zulham said in his speech.
The next speech was delivered by Andrial Saputra, Head of the Exchange and Business Development Division of PT KPBN, who emphasized the company's commitment to continue developing the commodity auction market.
"We hope that this inaugural tender will be a starting point for developing the market and expanding the reach of buyers, while strengthening KPBN's role in supporting national commodity trade," said Andrial.
As a symbolic launch, a tumpeng cutting ceremony was carried out by Andrial Saputra, which was then handed over to Muhammad Zulham Rambe. This procession symbolizes prayer and a new spirit for KPBN in expanding its business and strengthening the company's contribution to the Indonesian commodity sector.
After the symbolic procession, the activity continued with a live coffee auction, featuring the process of price input, price idea determination, and the announcement of the tender winner.
In this inaugural tender, 1 lot or 5 tons of coffee commodities were successfully sold at a price of Rp 68,000 per kilogram, generating a transaction value of Rp 340 million. This achievement is a positive first step for PT KPBN in developing a more open and efficient commodity auction market mechanism.
Through the implementation of this Inaugural Coffee Commodity Auction Market Tender, PT KPBN demonstrates a continuous commitment to bringing innovation to the commodity trading system, expanding the buyer network, and creating added value for all stakeholders.
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